The phrase references user-generated recommendations found on a popular online forum for mattresses that are compressed, packaged, and shipped directly to the consumer. These recommendations are based on individual experiences and preferences shared within the Reddit community, offering a crowdsourced approach to mattress selection.
This crowdsourced feedback offers potential advantages, including access to a wide range of opinions beyond traditional marketing. The historical context involves the disruption of the mattress industry by direct-to-consumer brands, which has led consumers to seek alternative review sources for a more comprehensive understanding of product quality and suitability. This has increased the importance of online forums like Reddit as a valuable source of information.