The phrase refers to online discussions, predominantly on the platform Reddit, where individuals seek recommendations for superior relocation services. These discussions typically involve users sharing their experiences with various moving companies, both positive and negative, providing peer-sourced reviews and opinions.
The value of these online recommendations stems from their perceived authenticity and independence. Unlike traditional advertising or marketing materials, user-generated content is often seen as more trustworthy because it is based on real-world experiences. The availability of diverse perspectives allows individuals planning a move to make more informed decisions, potentially saving time, money, and avoiding stressful situations.